Lane 1 Purok 5, Bakal II · Talavera, Nueva Ecija

Everyday essentials, all under one roof.

Welcome to Danira Noble Citadel, your trusted general merchandise retail destination in Talavera, Nueva Ecija. We are committed to bringing everyday essentials and affordable products closer to your home.

“Sulit na sulit, para sa bawat pamilyang Pilipino.”

Shop the heats Our story
A chrome shopping cart rolling down a bright cobalt and white store aisle.
Venue
Purok 5, Barangay Bakal II, Talavera
Open
Mon to Sat, 8:00 AM to 6:00 PM
Delivery
Within Talavera and nearby barangays
Payment
GCash, bank transfer, cash

Lane 2 Shop our essentials

Three heats. Fifteen essentials.

Every item wears a bib. Grab what you need, then watch the runner up top. Photos are illustrations and may differ slightly from the item you receive.

Heat 1

Kitchen & pantry

Rice, oil, canned goods, noodles and merienda.

6 in the lane

01Danira
Citadel
A five-kilo sack of rice in the child seat of a chrome shopping cart.

Rice 5kg

Premium local rice for everyday meals.

₱350

10 in stock

07Danira
Citadel
A one-litre bottle of golden cooking oil against a cobalt wall.

Cooking Oil 1L

Quality oil for everyday cooking.

₱98

6 in stock

04Danira
Citadel
A can of sardines on a cobalt floor beside a cart wheel.

Sardines (Can)

Classic Filipino breakfast staple.

₱24

7 in stock

03Danira
Citadel
Five instant noodle packs stacked in a cart basket.

Instant Noodles 5-Pack

Quick, tasty, and budget-friendly snack.

₱52.50

15 in stock

08Danira
Citadel
Assorted biscuits in plain packs spilling from a cart basket.

Biscuits Assorted Pack

Snacks for merienda or baon.

₱49

9 in stock

13Danira
Citadel
Ten colourful powdered juice sachets fanned out beside a glass of juice.

Powdered Juice (10 sachets)

Delicious fruit flavor for the family.

₱57

11 in stock

Heat 2

Home & care

Laundry, dishes, soap, shampoo and masks.

5 in the lane

02Danira
Citadel
A one-litre bottle of liquid laundry detergent on the edge of a cart.

Laundry Detergent 1L

Cleans tough stains, fresh scent.

₱89

8 in stock

12Danira
Citadel
A 500 ml bottle of dishwashing liquid with bubbles.

Dishwashing Liquid 500ml

Cuts grease, gentle on hands.

₱36

7 in stock

05Danira
Citadel
Three wrapped bath soap bars in a cart basket.

Bath Soap (Pack of 3)

Gentle, refreshing, family favorite.

₱63

12 in stock

10Danira
Citadel
A 200 ml shampoo bottle on the edge of a cart.

Shampoo 200ml

Cleanses hair, leaves it soft and shiny.

₱45

8 in stock

09Danira
Citadel
A box of ten face masks with a few fanned out.

Face Mask (10pcs)

Reusable, comfortable, and safe.

₱38

10 in stock

Heat 3

School, wear & storage

Notebooks, pens, shirts and boxes.

4 in the lane

06Danira
Citadel
A stack of hundred-page notebooks with cobalt covers.

Notebook (100 pages)

For school or office use.

₱25

5 in stock

11Danira
Citadel
A box of twelve ballpens with a few spilling out.

Ballpen (Box of 12)

Smooth writing for office and school.

₱68

14 in stock

14Danira
Citadel
Folded t-shirts in cobalt, white and grey stacked in a cart basket.

T-Shirt (Assorted)

Comfortable daily wear, various colors.

₱120

13 in stock

15Danira
Citadel
A large clear plastic storage box with a cobalt lid.

Plastic Storage Box

Organize your home and office easily.

₱180

6 in stock

A shopper seen from behind pushing a loaded cart down a cobalt aisle.

Lane 3 Race report

From a humble stall to a full shop.

Danira Noble Citadel was established with a vision to provide a one-stop store for the community of Talavera and nearby towns.

Founded by Danica Mae Manantan Espiritu, it grew from a humble stall into a full general merchandise shop serving hundreds of families.

Our mission

To make shopping easier and more affordable by offering a wide variety of merchandise under one roof.

Our values

  1. CP 1

    Customer Care

    “Mahal namin ang aming suki.”

  2. CP 2

    Affordability

    Every product is budget-friendly.

  3. CP 3

    Community Commitment

    Supporting local suppliers and neighbors with pride.

  4. Goal

    Our vision

    To be recognized as a trusted retail name in Central Luzon, providing convenience and value to every Filipino household.

Lane 4 Testimonials

From the stands

“Napaka-convenient! Halos lahat ng kailangan namin sa bahay, nandito na.”

Maria L., Talavera

“Affordable prices and friendly staff. Lagi akong bumabalik.”

Jerome R., Nueva Ecija

“Perfect for bulk buying! Suportado nila ang mga small sari-sari stores.”

Angela V., Talavera

Lane 5 FAQ

Pit stop

Quick answers before you go.

Pit 1Do you offer delivery services?

Yes, we deliver within Talavera and nearby barangays.

Pit 2Can I buy in bulk for reselling?

Absolutely. We support sari-sari stores and bulk buyers with special pricing.

Pit 3Do you accept digital payments?

Yes, we accept GCash, bank transfers, and cash payments.

Pit 4How does ordering online work?

Add items to your cart and send your order. Our team confirms availability, the delivery fee and the total with you before you pay.

Lane 6 Contact

Finish line: come visit.

01AddressPurok 5, Barangay Bakal II,
City of Talavera, Nueva Ecija,
Region III, 3114, Philippines
Open in Maps
02Phone+63 962 277 0132
03Emailsupport@daniranoble.online
04HoursMonday to Saturday: 8:00 AM to 6:00 PM
Sunday: Closed
A checkout lane with a cobalt conveyor belt and groceries in paper bags.
Rice fields in Nueva Ecija at golden hour beside a provincial road.
Talavera, Nueva Ecija